Cookie Policy
Last updated: March 9, 2026
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, track your activity, and provide a better user experience.
This Cookie Policy explains what cookies we use, why we use them, and how you can control them on breathevents.com (the "Site").
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the Site to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.
| Cookie Name | Purpose | Duration |
|---|---|---|
| bv_cookie_consent | Stores your cookie consent preferences | 1 year |
2.2 Marketing Cookies (Optional)
These cookies track your online activity to help advertisers deliver more relevant advertising. We only use these cookies with your explicit consent.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta/Facebook | Facebook Pixel browser cookie - tracks visits and actions | 90 days |
| _fbc | Meta/Facebook | Facebook Pixel click ID - stores source of visit from Facebook ad | 90 days |
| fr | Meta/Facebook | Used by Facebook to deliver advertising and measure effectiveness | 90 days |
2.3 Analytics Cookies (Optional)
These cookies help us understand how visitors interact with our Site by collecting and reporting information. We only use these cookies with your explicit consent.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes users for analytics reporting | 2 years |
| _ga_<measurement_id> | Google Analytics | Persists session state | 2 years |
3. Facebook Pixel - Detailed Information
With your consent, we may use Facebook Pixel (Meta Pixel) for marketing purposes.
What Facebook Pixel Collects:
- Browsing Activity: Pages you visit, buttons you click, forms you submit
- Device Information: Browser type, operating system, screen resolution, device model
- Location Data: IP address, approximate geographic location
- Referral Information: How you arrived at our Site (from Facebook ad, search, direct)
- Custom Events: Contact form submissions, specific page views
How Facebook Uses This Data:
- Ad Targeting: Show you relevant ads on Facebook and Instagram
- Campaign Measurement: Track conversions and measure ad effectiveness
- Custom Audiences: Create audiences of people similar to our customers
- Remarketing: Show ads to people who visited our Site
Data Transfers:
Facebook Pixel data is transmitted to Meta servers, which may be located outside the European Union, including in the United States. Meta complies with EU-US Data Privacy Framework and uses Standard Contractual Clauses.
More Information:
4. How to Control Cookies
4.1 Our Cookie Consent Tool
When you first visit our Site, you'll see a cookie consent banner where you can:
- Accept all cookies
- Reject all optional cookies (keeping only necessary ones)
- Customize your preferences for each cookie category
You can change your preferences at any time:
4.2 Browser Settings
Most browsers allow you to control cookies through their settings. You can:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block all cookies (this may affect Site functionality)
- Delete all cookies when you close your browser
Learn more about cookie controls in popular browsers:
4.3 Opt Out of Facebook Ads
You can control Facebook ad tracking independently:
- Facebook Ad Preferences - Manage ad settings
- Your Online Choices - EU opt-out tool
- NAI Opt-Out - US opt-out tool
4.4 Do Not Track (DNT)
Some browsers have a "Do Not Track" feature. Currently, there is no universal standard for how websites should respond to DNT signals. We honor your cookie consent preferences set through our banner.
5. Third-Party Cookies
Some cookies on our Site are set by third parties (like Facebook). We have no control over these cookies. Please review the privacy policies of these third parties:
6. Updates to This Policy
We may update this Cookie Policy to reflect changes in technology, legislation, or our business practices. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date.
If we make significant changes that require new consent, we will ask for your consent again through our cookie banner.
7. Contact Us
If you have questions about our use of cookies, please contact us:
Breathevents
Email: info@breathevents.com
Website: breathevents.com